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Friday, December 01, 2006

FASHION INC - "NEW" MEN'S MAGAZINE GOTH ISSUE

So, it looks like Loaded Fashion has changed its profile in order to take it to a higher ground. The new magazine called Fashion Inc (they couldn't pick a cheesier title, could they?) is more high-end and polished... and that's exactly what I did not like about it. An issue of a magazine that claims to explore the dark side, however cliche this has become, will certainly find an audience, but it is not an audience that is going to buy Louis Vuitton, Prada and Hugo Boss (that's right, Hugo Boss), not even if you submerge their items in jet black paint. It might have suited them better to profile Ann Demeulemeester, Rick Owens, Cloak, Carpe Diem, and such. There is exactly one image that features exactly one Yohji Yamamoto's piece - and Yohji is only the king of black. The magazine claims to be "A Thinking Man's Style Bible," but it leaves me wondering about what they were thinking (except their current and future advertisers) when creating this particular issue.

I've always worn a lot of black clothing and I've also maintained a certain edge to my style - it's just a reflection of my personality. From a long practice of reading and observation I can tell you that noone who is serious about black color and edgy mood does the polished gigolo look. When you polish the dark look what you get is kitsch. You make it safe, cute, and ready for the wide audience with money to consume (witness the whole skull craze). I am afraid that Rick Owens was right when he said that these days there are no more ways left to be edgy.

12 Comments:

Blogger marinamode said...

This comment has been removed by a blog administrator.

1:22 PM  
Blogger Yanda said...

i have got this magazine! it's like one of my coming favourite apart from SELF SERVICE, PURPLE and WERKS.

7:47 AM  
Anonymous Anonymous said...

Yes, that magazine was a little idiotic. On the other hand, did you check "encens" magazine #18? It's quite stunning. Mostly women pieces but it's oh so beautiful. 

2:10 PM  
Anonymous Anonymous said...

I bought a copy of Fashion, Inc Issue #2. I found it very refreshing from a fashion perspective and quite interesting form a style and philosophical perspective. The elements you found to be polished and commercial to me felt more stylized and post-commercial. My first impression of this issue, and why I almost put it back on the shelf, was of a pretentious and shallow attempt to capitalize on the most recent revival of a darker aesthetic (Beatnik, Goth, Artistic, whatever you wish to call it). In reading through it, however, I became more and more entranced. Nearly all of the ads in this issue fit the overall theme; articles and features covered many aspects of the darker aesthetic; the fashion spreads, with their stylized images and dark (or black and white) color palate, evoked the emotion of the aesthetic.

Anybody can slap some black clothing in a magazine, add a few bones and crows, and call it a "Dark" issue. Fashion, Inc. went much further and evoked Romanticism, providing a vision of a philosophy, a thought. For once, here is a vision, presented in a mass-market publication, that I can appreciate and identify with.

Bravo, Fashion, Inc.


- Heretic

10:34 AM  
Anonymous Mélanie Lamant said...

hello fashion critic Magazine!
I am the singer of the Agapésis group. the group is a duet man/woman.
I writes to you, because we are with a German label and seek to make our publicity in magazine known such as your which I like much..I give you here the biography which our label made for us:

Agapesis wurde im Februar 2006 durch L.Mélanie und L. Jean-Pierre gegründet.
Agapesis steht für modernen Electrosound, Musik die Akzente von klassischen Dark Wave und Cold Wave bis FutureIndustrial setzt. Das Duo holt die Weichheit und die Unschuld der Frau gegen die Härte und die aggressive Haltung des Mannes in eine Komposition der Sinne.

Der Name der Band leitet sich aus dem griechischen Wort "AGAPE" ab - welches mit "spiritueller Liebe" übersetzt wird. Ein Name, der die Band und ihre Musik perfekt beschreibt.

Das musikalische Arrangement und Melodien werden von J-P kreiert, dem Kopf der Band. J-P studierte Musik und schloss sein Studium erfolgreich ab. Mèlanie, die weibliche Stimme der Band, stellt eine traurige Atmosphäre wie auch harte, gegenteilige Poesie, deren Grundlage die engagierten Texte sind. Texte, welche die Verrohung der Welt aufzeigen. Rassismus, Kindesmissbrauch, Diskrimination, Selbstmord … die Texte bilden eine Autoreflexion - verwirklicht durch DOLORES.

Die Bands besteht hauptsächlich aus zwei Mitgliedern und einem Poeten. Verstärkung erhält die Band bei Konzerten durch Livemusiker und Gäste. Durch die größtenteils in Französisch gesungen Lieder erfährt der Hörer eine ungeahnte Stimmung - die Diskrepanz zwischen weicher, fließender Sprache und den harten Sound.

I wish that you will want to take to us well in your magazine to make an article or a chronicle??
thank you!
mélanie

12:11 PM  
Anonymous Anonymous said...

Ok, so I'm going to be insipid but who is that guy? *swoons*

4:44 PM  
Anonymous Anonymous said...

Anyone know who that model is? let me know... richardtickaine@yahoo.com

9:06 PM  
Anonymous Wanderer said...

I sense nostalgia at the end of your writing.

I can most definitely relate though.

I believe that if we are to be edgy, there might still be a way, but its gotta be done in a more personal less commercialized manner and in that manner unique to whoever happens to stumble upon it.

10:54 AM  
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3:01 AM  

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